Meet Fiery Fashion Blogger Chloe Subitte

Empire Mirror

Flaming red hair and a pristinely put together outfit; meet Chloe Subitte. Chloe is a fashion and lifestyle blogger and a first year Fashion Marketing and Branding student. She started her blog The French Fancie in January this year but has already caught a passion for blogging and is really hoping to make her blog a success.

Chloe had been following other bloggers for years and admiring their work, ‘I just never had the confidence to do the same’ she told me. However her lecturers here at uni were really supportive and suggested she start the blog in order to help build her confidence and since she found it has also really helped to support her fashion studies as she is a lot more aware of trends.

Chloe is an aspiring fashion buyer, she has always loved fashion and enjoys the business side of the industry, ‘fashion is really the only thing I’m good at’ she laughed. From her impeccable appearance that really isn’t surprising. She finds the fashion industry really inspiring and this girl’s passion is incredibly clear. Chloe blogs about everything from current trends to fashion week collections and even just daily events that inspire her.


She describes her personal style as simple and elegant, ‘I like shirts and skinny jeans, I really like heeled boots too’ she confessed. This is exactly the style that I saw, a very minimal and sophisticated look that is full of classic pieces. Like most girls Chloe likes to shop at Topshop, ‘everyone loves Topshop’ she laughed, but she is also a huge fan of Zara, ‘recently they’ve been really consistent’. For style inspiration she looks to classic style icons like Alexa Chung and the Olsen Twins but she also looks to fellow bloggers. ‘There’s a girl called Beauty Crush and everything she wears is amazing’ she told me. However it’s looking as if soon bloggers and fashionistas all over will be looking to Chloe’s blog for style inspiration.

To develop her blog Chloe is looking into getting her own camera so that she can work a lot with style. She is incredibly inspired by street style and often sees things she wants to write about while on the go so this will really benefit her. She also gets inspiration from looking at blogs, ‘it’s important to know what people enjoy reading’. Research and understanding your audience is key in the blogosphere.

Chloe told me that she thinks blogging is becoming increasingly important within the fashion industry, ‘bloggers are becoming so influential, they get to go to all of the fashion weeks’ she explained. Blogging really is revolutionising the fashion industry recently, with blogs appearing all over the internet and showing off people’s personal styles and tastes. She advises anyone looking to start a blog to just give it a go, ‘you have to just take the plunge’. She also suggests not to get too worried about little things ‘it’s easy to get hung up on the amount of readers or comments you’re getting’ she explained. Remember, everyone has to start somewhere , and if you enjoy what you’re writing and have true passion the readers will come. Chloe’s blog, although relatively new already is builing up a base of readers, ‘it really inspires you when you know that people enjoy reading the blog’ she confessed.

So if you enjoy reading about fashion you really should check out this girls blog like many others already are. The stylish chic nature of the blog will hopefully inspire you to create some great outfits and your readership will inspire Chloe to write. Check out today.

[By Nikki Brown] [Read More]

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Shaw Media and Shaftesbury’s digital studio, Smokebomb Entertainment, have joined forces with brand agency shift2 and Schick Quattro for Women to engage female millennials with MsLabelled, a new, fashion-focused, multiplatform comedy series (20 x four-minutes) featuring and executive produced by Jeanne Beker (Fashion Television). The announcement was made today at the 2015 BCON Expo: New Brand Content Upfronts in Toronto. MsLabelled is available now at VervegirlTV and

Designed to run both online and on air, MsLabelled is a witty, vlog-style comedy series set in the fast-paced, high-pressure world of fashion. The series features Ella (Rebecca Liddiard; Between), a young fashionista who tries to find her own voice in the industry by launching an upstart fashion blog, after landing a job at a magazine overseen by editor-at-large Jeanne Beker. The series extends onto social platforms through Instagram, Tumblr and Twitter where fictional and real world fashion vloggers, along with the fans of the series, can share, discuss and dissect fashion and fashion trends. The first six episodes are now available on Slice network’s popular, female-focused website and the VervegirlTV YouTube channel, with new episodes to be released each Tuesday and Thursday as well as additional Schick Quattro for Women branded content featuring the cast. Episodes of MsLabelled will be reshaped for TV and air on Slice at a later date.

“We know great content can thrive on multiple platforms,” said Christine Shipton, SVP of Content, Shaw Media. “MsLabelled, a series ripe with entertaining characters and strong storytelling, works perfectly across both mediums and offers us the exciting opportunity to have brands like Schick® engage with the series.”

Viewers can also delve deeper into the world of MsLabelled through its social feeds. Ella will be posting a Snapchat-style photo roll on Tumblr and Instagram, serving as her personal social space to showcase her own take on fashion. The platforms will also be collaborating with real life fashion bloggers to create a fun, trend-forward space to talk fashion while never taking it too seriously. Additionally, the infamous Mirror Mirror Twitter feed  will be active during the series run, revealing the latest fashion gossip in its signature snarky tone and giving viewers a chance to immerse themselves in the drama of the MsLabelled world. Viewers can also keep up with recaps, reviews, behind-the-scenes looks and sneak peeks through Tumblr and Twitter.

The cast of MsLabelled includes Rebecca Liddiard (Between); comedian Sara Hennessey (Just For Laughs); Richard Young (Degrassi), Spencer Robson (Reign), Shawn Ahmed (Paranormal Investigators), Sydney Kondruss (The Drownsman), Barbara Mamabolo (State of Syn), Marni Van Dyk (Reign), Nykeem Provo (Lost Girl), Adamo Ruggiero (Degrassi: The Next Generation) and Jeanne Beker as herself, playing Label’s tough but fair editor-at-large.

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Fashion has never been as virtual as it is now. It’s only a matter of time until fashion becomes a part of virtual journeys, and we’ll be able to see, purchase, or try clothes just by using headsets. Thanks to Westfield UK’s latest campaign called Future Fashion this is possible now.

Collaborating with INITIONWestfield UK made an amazing interactive experience for visitors of the Westfield mall in London that will go live this spring, more precisely on March 27. People will have a chance to experience the Spring/Summer 2015 collection through virtual reality and I believe it will be more than just fun.

Leveraging virtual reality, social media and fashion avatars, Future Fashion will allow people to shop “futuristically.” For example, visitors will be able to see their own hands in the virtual world by wearing virtual reality headsets. They can also fly through the landscape and experience an interesting fashion journey. When it comes to trying clothes, this will be possible as well. The latest fashion avatars will allow people to make choices by combining stylish clothes they like. Thanks to the latest technology, human shapes and curves will be instantly recognised by avatars that will adjust to the latest seasonal trends–future modern, denim, and floral.

Jeremy Bergstein of The Science Project explains: “Transactions are often the main conversion we look at, but shoppers are introduced to a brand in one place, the story deepens in another. They fall in love with a product in another and the ultimate purchase happens in yet another.”

As mentioned, engagement on social networks will also be included in the campaign. They will organize quizzes, tutorials, mobile videos, trend reports, how-to’s, and much more.


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When Asma P. started Haute Muslimah in 2009, she was one of the only bloggers in the U.S. writing about modest fashion. “I was interested in runway trends, and writing about creating a modest look out of those outfits," says the Austin-based mother of two, who prefers to keep her identity partially under wraps. Today, there are dozens of bloggers writing about modest fashion in the U.S., from Days of Chandler — written by Utah-based Mormon Chandler Roberson — to Fabologie, New York-based stylist Adi Heyman’s site geared toward Orthodox Jewish women.

Chriselle Lim and Aimee Song, two Korean-American bloggers with massive followings in their communities. Photo: Jonathan Leibson/Getty Images

But it’s not just an increase in the number of bloggers who are writing about modest fashion that has changed: Asma has seen shifts in the attitudes of brands as well. When DKNY launched its Ramadan collection in July 2014, Haute Muslimah had one of its best traffic days ever. Asma’s post on the announcement generated more than 100,000 page views — around the same number she usually receives in one month. Over the years, she has noticed other brands catering to the modest-fashion community. Chanel, for instance, hosted its 2015 resort show in Dubai. Valentino’s floor-length, covered-up silhouettes are a big hit with her audience. And she has closely tracked the development of halal nail polishes, something that was unheard of before 2013. “I do see a change,” she says. “The designers care more now than they used to.”

Asma’s experience may be mostly anecdotal, but it speaks to the increasing influence minority bloggers have on the fashion industry. For instance, look at what the plus-size blogging community has accomplished in the past year.GarnerStyle blogger Chastity Garner’s open letter to Target, scolding the big-box retailer for leaving plus sizes out of its designer collections, not only spurred the store to add plus-size styles to its upcoming collection with Lilly Pulitzer, it also helped nudge along the launch of Ava & Viv, a full-fledged plus-size fashion line. (Garner and fellow bloggers Nicolette Mason and Gabi Gregg modeled for the first lookbook, and also consulted on social media strategy for the February launch.) Mason, in particular, has developed a reputation for promoting diversity in the industry. She speaks openly about race — she is half-Persian — sexuality, and yes, body image.

Fashion blogging, despite its reputation for over-Photoshopped Instagrams posted by wannabe models with heads full of hot air, has also forced the industry to recognize groups of women that have been ignored in the past. When we criticize the fashion industry, we often talk about how we can’t see ourselves on the pages of magazines, or even on the racks at the store. We complain about how the industry dictates beauty standards that are unachievable for the majority of the population. But while there are bloggers who perpetuate those stereotypes, there are also many popular ones who don’t. And they are the ones moving the needle.

The numbers tell a promising, if still cautionary, story. Fashionista’s 2015 ranking of the world’s 20 most powerful bloggers includes 10 that represent at least one minority group. Blogger database Fohr Card reports that 31 percent of its top 100 influencers are Asian, Hispanic or black. In the past three months, over 30 percent of the media spend on Fohr Card has been focused on these communities. “I think the reason [minority] influencers do so well is that traditional fashion outlets ignored them for years,” says Fohr Card founder James Nord. “Brands are finally waking up to the importance of speaking to that side of their consumer base. Oftentimes, the best way to do that is by working with an influencer.”

Brands are not shy about looking for bloggers that represent a specific niche. “In the last few days alone, I've had two different beauty brands specifically ask what Hispanic talent I work with because they want to target that demo for their upcoming campaigns,” says Vanessa Flaherty, vice president of the management division at blogger agency Digital Brand Architects. “Another nail care brand is coming out with range of polish that fits different skin tones, so we matched our diverse range of talent with them.”

Mass and luxury labels are making an effort to diversify because of the clear financial upside. The buying power of Hispanic Americans equalled $1.3 trillion in 2014. African Americans: $1.1 trillion. Asian Americans: $770 billion. (That’s all according to the Multicultural Economy Report, a study released in September 2014 by the Selig Center for Economic Growth at the University of Georgia Terry College of Business.)

But there is also no denying that much of the fashion industry is still lagging behind. On the fall 2015 runways, 80 percent of the models were white, according to a report compiled by The Fashion Spot. And in 2014, only 119 out of 868 magazine covers featured a minority.

Chriselle Lim, the blogger behind The Chriselle Factor, believes that the industry is moving in the right direction, however. “I do think the industry has changed in the past 10 years,” says the Los Angeles-based Lim, who began her career in editorial before breaking out on her own in 2010. “When I started, it was so rare to see an Asian face on a campaign or even on the runway. I think that social media, and just digital media in general, has really given a voice to minorities.” Lim, who is a first-generation Korean American, says that she has received many reader comments and personal emails over the years, thanking her for inspiring them to work in fashion. “For Asian Americans who are first generation, so many of our parents have wanted us to pursue work outside of the arts,” Lim says. “It’s great to inspire other people to make careers out of it.” 

Indeed, while the industry still has a long way to go, these anti-cookie-cutter fashion bloggers have already succeeded in offering a place for their audiences to connect with someone who is reflective of their own backgrounds. "I’ve had so many readers email me to say that they’re so happy that I keep my hair curly,” says French-American biracial actress Christina Caradona, the blogger behind Trop Rouge. “There are still a lot of bloggers who fit that blonde hair, blue eye stereotype. But there are plenty who don’t. It has opened up a lot.” 

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Designer Gelareh Mizrahi with her handbags. Photo: Gelareh Mizrahi/Facebook

As the fashion industry now well knows, if you want to build buzz around your product, you need to get it into the hands — and onto the Instagram feeds — of the right bloggers, editors and other “It” types who make frequent appearances in street style photos. In fact, the whole “street style as advertising” phenomenon has led more and more brands to strategically dress (and cut checks to) certain personalities during Fashion Month in exchange for exposure, turning a medium that once accurately captured people's personal style into a well-manufactured publicity machine.

But it's not just big brands taking advantage of the phenomenon. After designer Gelareh Mizrahi launched her line of playful python handbags in 2011, she and publicist Fallyn Valenti decided that the best way to introduce them to the world was through street style placement, and they reached out to a handful of bloggers and editors they admired — who were edgy enough to maybe carry a handbag in the shape of a fried egg or a marijuana leaf to a fashion show — to loan out their first sets of samples. Among the initial supporters were Lucky's Eva Chen and's Rachael Wang, who (unsurprisingly) were shot by the likes of Tommy Ton and Phil Oh while carrying Mizrahi's bags last September. This led to a growth of momentum that Valenti says took on a life of its own. "It was brilliant — we literally had every single eye on our collection, without even doing a show," she says.

Before launching her own line, Mizrahi worked at Chanel and Intermix, where she learned about both the consumer-facing and the design sides of the business. It was almost by chance that she started her eponymous collection: Her mother had a store in Washington, D.C., for 25 years, and one of the brands she carried was Zagliani, an Italian line of luxury python handbags that's now a part of Bally. One day in 2011, a woman who owned a factory capable of creating similar bags started chatting with her mom in the store, and a few conversations, a series of sketches and two weeks later, Mizrahi had a set of samples delivered to her in New York. Thanks to her relationship with her factory, Mizrahi is able to keep her turnaround time within two to three weeks and can make each of her bags to order. When asked whether she questioned the ethics of using python, she explains that she "grew up around it."

Following September 2014's success, Mizrahi and Valenti decided to ramp up their efforts for Fashion Week in February, lending more bags from the collection to bloggers like Rumi Neely of Fashion Toast and the Canadian sisters behind Beckerman Blog, along with their already established fans.

Over the last two Fashion Week seasons — the spring 2015 shows in September and the fall 2015 shows in February — the designer has gained over 1,000 new followers on Instagram, and seen significant growth on her other social media channels. But Mizrahi's real win through her marketing strategy has been with the buyers. "They’re giving me attention and seeking me out," she says, "all through Instagram." The accounts she's picked up this way include Nordstrom, Moda Operandi, Shopbop, Lucky Shops, Capretto and Alchemist in Miami. Sales through Mizrahi's web store are up 80 percent, which she also attributes to Instagram.

"The industry is a bit antiquated in that way," Mizrahi says of going to market and signing with a showroom. "I did start out by going the traditional route and doing shows — the Coterie trade show every season costs $10,000 just to show your collection for the smallest available booth, so that comes to $20,000 a year. It’s also such a crapshoot when it comes to which buyers are coming through and who’s looking at you, so you never know." Buyers have also been the ones to encourage her to get really creative — and at times, weird — with her designs. "It started from me naming the bags crazy things on the line sheets, and the further that I was pushing it, the more [positively] they were reacting," she explains. Even stores in the Middle East that tend to be conservative, like Harvey Nichols Kuwait, have been more responsive to her more daring designs, she says.

As for what's next, Mizrahi is always thinking of ways to top the last out-there thing she designed, but plans to keep her focus on the handbags and ways to creatively bring high fashion to the masses. Just last week, she launched lower-priced leather versions of her most popular designs with Nasty Gal, priced at $250 a bag (the python versions start around $900). "As much as doing street style brings the bags to the masses and puts so many eyes on it — more than doing a fashion show where only a certain number of people would be able to come in and see it — doing the Nasty Gal collab opens it up to a whole new group of girls who wouldn’t be able to afford the original version," she explains. The retailer has already asked to place a reorder.

The designer chalks up her success in part to good timing — it's no coincidence, she thinks, that her bags have hit peak popularity around the same time that a sense of humor seems to be back in fashion, between Jeremy Scott's looney collections for Moschino and Valentino's "Zoolander" stunt at Paris Fashion Week. "I do love seeing the clean, minimal Swedish aesthetic," she says. "But a little humor goes a long way."

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The former Louis Vuitton designer changes his mind over social media and gains more than 45,000 followers overnight

This week Marc Jacobs confirmed the closure of his diffusion line Marc by Marc Jacobs, but that’s not the only change as he’s also decided to join Instagram after openly criticising social media. The New York-based designer gained more than 45,000 followers overnight and almost 10,000 likes so far on the first and for now only one image shared on the platform. It’s a picture of himself accompanied by the caption “No filter, (some filler)”. Last month Jacobs told Vogue’s international editor Suzy Menkes he was not interested in the image-sharing app at all.

"I am so appalled by the whole social media thing,” he said. “I don't get it, it doesn't appeal to me, neither does a computer, or working on a laptop."

However, in the fast paced fashion industry, social media platforms have become a key tool for everyone, from models and bloggers to designers and brands in influencing their careers and businesses dramatically. As Vogue’s September issue suggested, we’re living in the era of the “Instagirls” after all. It is quite impossible to ignore the presence of Instagram nowadays.

While it’s unknown what specifically has changed Jacobs’ mind, joining the prominent social media outlet is likely to make himself and his brand more approachable with the brand gearing up for an IPO. 

While the news that Jacob’s relatively affordable line is to be discontinued came unexpected, this friendly move towards social media is a good step for fans of the brand looking to get their Marc Jacobs fix.

[By LINDA SHARKEY] [Read More]

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While scrutinizing the latest moisturizers, lip balms and hair gels may seem like the domain of female bloggers, the boys are getting in on the action too. Call it the rise of the boy blogger – and vloggers. More men are creating their own blogs to cover male grooming and styling, educating their audiences about everything from manscaping and top knots to dishing up style tips. These bloggers, who range from college students to industry veterans, are unabashed about their love of grooming. 

“I've pretty much always had a passion for dressing nice and looking nice but also caring about my appearance,” says vlogger Jordan O’Brien. “If you care about your appearance it shows a sense of maturity and self-awareness that radiates. Every guy should take pride in the way they look and not have to feel the stigma that caring about your appearance is only a girl thing." 

What’s behind the uptick of male bloggers? Quite a few things, according to celebrity makeup artist Lori Depp, who has worked with The Red Hot Chili Peppers, Ryan Reynolds and Sting (she’s also the founder of Serendeppity Lip Gloss). “Men’s personal-care products have become a billion-dollar industry with designers such as Tom Ford and Calvin Klein doing grooming and makeup lines for men,” she says. “With options like anti-shine powders, lightweight concealers and tinted moisturizers, men have upped their game.” And where there are beauty products, the bloggers will follow. 

Here’s a look at some of the biggest dudes in the male beauty blogosphere: 

Jordan O’Brien, The Gentlemans Cove

In between studying for a geography major at San Francisco State University, O’Brien finds time to upload countless YouTube videos that review hair products. He is also known for his easy-to-follow hair tutorials. His man bun top knot tutorial has had over 700,000 views.

Eric Bandholz, Urban Beardsman

This blue-eyed blogger started writing about beards in February 2012 at Urban Beardsman. This is your go-to source for detailed advice on mustache etiquette, growing facial hair, and how to treat beard dandruff (who knew?). He also tackles thorny issues such as what to do when your wife wants you to shave off your beard. Bandholz sells his own line of beard products here.

Ryan Charchian, Fashionisto Diaries

Charchian has been blogging since he contacted Tim Gunn and landed an interview, his sophomore year of high school. He’s currently studying at the Fashion Institute of Technology, and blogs at Fashionisto Diaries. He snagged a selfie with Anna Wintour but also dishes out advice on what to do when a mask is drying (take selfies!). You can find his grooming tutorials here.

Adam Walker, The Male Stylist

London-based Walker uses his blog to educate men about male grooming, and also writes up product reviews and style tips. His look is dapper British gent and he’s bang on-trend with posts about ditching shampoo for a conditioner-only regime. His sartorial tips include how to dress for a crisp London morning.

Rashad Benton, MaleCritique

By day, Benton is a stylist at a British menswear store in Manhattan. In his spare time, he blogs about any and all things style related, including grooming products, hygiene and fragrance at MaleCritique. Benton’s style is fun and approachable, and his musings have covered male makeup (yay or nay) and his love of a good haircut and designer deodorant.

Barney Bishop, Fragrant Moments

Bishop covers the world of men’s fragrance at Fragrant Moments. His blog posts are eloquent and elegant, and he’s been blogging since 2007. Bishop has also whipped up guest posts for Birchbox Man and has been a judge for the Men's Health Grooming Awards

Aaron Marino, IamAlphaM

Marino calls himself a regular a regular guy “who just happens to know more about manscaping and moisturizer than I do football.” He started posting YouTube videos about men’s style and grooming back in 2008 (check out Alpha M.). His blog, IamAlphaM, has posts and videos looking at everything from zit zapping gels to nose trimming. The vlogger and image consultant also delves into fitness, style and diet.

Chris Beastall, Ape to Gentleman

This UK-based blogger has been in the game since 2009, and blogs about male grooming at Ape to Gentleman. He also runs a men’s grooming e-commerce site. For everything from eyebrow maintenance to Penhaligon’s latest scents, check out his blog.
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Just a few years ago Chiara Ferragni was a fashionable Italian law student with a passion for posting photos of her personal style online. Now, she sits atop two companies worth $8 million. She's been on the covers of magazines all over the world, earned the attention of the Harvard Business School, and just sat front row at two dozen New York Fashion Week shows. As CBS News' correspondent Michelle Miller reports, Ferragni is not a model, she's not an actress, she's not even a traditional celebrity. But the 27-year-old is a brand, and a lucrative one. She's the co-founder and editor-in-chief of fashion blog-turned-lifestyle-website, "The Blonde Salad." She founded it in 2009 -- for $10 -- with her then boyfriend and current CEO Riccardo Pozzoli.

"When I started... I was doing it just to share," Ferragni said. "Like, because I love sharing my photos. But that was about it. My intention was to create something that people loved to look at, and they could find inspiration from, and that was it."

The Blonde Salad now has more than 500,000 unique visitors every month and brings in more than $1.5 million in advertising and referred sales.

"My secret has always been to be true to myself," Ferragni said. "I've never tried too hard."

Ferragni and her team of 16 have become so successful, the Harvard Business School has made her the first blogger ever selected for a case study. Professor Anat Keinan and her students have analyzed every aspect of the start-up business.

"She is the most successful fashion blogger," Keinan said. "She was very creative in monetizing her blog and turning it into a real business, a multi-million dollar business. One of the main reasons for her success is this ability to be relatable but also aspirational at the same time."

She is relatable, aspirational, and popular. Today she has 3.4 million followers on Instagram, with posts regularly earning 70,000, 80,000, even 130,000 likes.

"For someone like Chiara to have 3 million-plus Instagram followers is incredible," the editor-in-chief of Yahoo Style, Joe Zee said. "I mean today, your followers is your currency. She was really there at the very beginning, and when you are sort of a trailblazer in a new medium, you really grow your fans fast, quickly, and really with a lot of loyalty."

That number of Instagram followers puts her just below Oprah, but above singer Sam Smith, actress Reese Witherspoon, and tennis star Serena Williams. It also puts her above the international fashion house Calvin Klein, which named her a brand ambassador.

"Besides being such a gorgeous woman, you know, she is also so global. She really communicates the image of the brand so well," Calvin Klein Women's Creative Director Francisco Costa said.

Calvin Klein and other major labels like Chanel, Louis Vuitton, and Steven Madden want to tap her online network of potential customers through collaborations, both paid and unpaid. Chiara thinks she is transparent in how she operates her business.

"You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself," she said.

"What they bring to her is cache, and what she brings to them is that sort of halo of what social media is," Zee said. "At the same time, her personal look and her personal, sort of, persona is very on-brand for them. So it's a win-win for both companies."

The stylish influencer has earned a seat front row at fashion shows in New York, Milan and Paris. Nearly a month-long schedule packed with hair, makeup, costume changes, and runways. Designers send her clothes and accessories to wear, some on loan and some as gifts. She makes as much as $50,000 for appearances and hosting gigs. But Chiara makes most of her money with her own line of shoes. The Chiara Ferragni collection brought in nearly $5 million last year alone. The girl who started blogging about fashion is now creating and inspiring it by gracing the covers of the international magazines she used to read.

"I feel right now we are in the best moment for the fashion industry for what I do," Ferragni said. "Because it's, like, all the rules have changed so much, and so now there are no rules."

Chiara will also receive the "Beauty Icon of the Year" award from Marie Claire in Mexico, City. She's also hoping to finish her international law degree, but with fashion weeks, shoots, and the launch of her shoe collection in the U.S., she hasn't been able to find the time.

[By CBS NEWS] [Read More]

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fashion bloggers

The top fashion bloggers in Toronto have taken the best of Toronto's fashion scene and personalized it. Their projects are close to home and incorporate elements we love about the 416, whether it's our favourite local brands or shots from fashion gatherings like WMCFW. With outfit-of-the-day posts that often feature varying Toronto hoods as a backdrop, they make us feel at home with them on the regular, all while inspiring us to be fearlessly creative in our fashion choices.

Here are my picks for the top fashion bloggers in Toronto.

Jay Strut
Jay Strut's blog is both a destination for global fashion news and an ode to his own personal style, which mixes boyishness and androgyny with sheer glamour (like structured leather moto jackets worn under a swanky fur coat). Strut is a fixture in the Toronto scene and has most recently been spotted in a four-page spread in TOM magazine, a publication dedicated to Toronto Men's Fashion Week.

Kastor & Pollux
Danielle Roche and Bianca Venerayan have created Kastor & Pollux - their own clothing line and brand (a feat in and of itself). But along the way, they've also managed to become known for their creative twinning and super fun fashion blog. IMHO, they're Toronto's "It Girls" when it comes to playful, girlish minimalism and imaginative flare.

The Brunette Salad
If streetwear-meets-minimalism is your thing, fashion blogger Vanessa Cesario of The Brunette Salad is your new BFF. Her outfits (and Instagram) are spot on, and prove that great fashion can be achieved through thoughtful silhouettes, consistency, and a "less is more" mentality.

Beckerman Bite Plate
Known for their rambunctious personalities and loud ensembles, Sam and Cailli Beckerman are possibly the most famous Toronto-based fashion bloggers to date. The twins, who consistently fashion themselves in red lipstick alongside their long blonde locks, can otherwise be spotted in layers of fun, cartoon-themed clothing, along with varying patterns, textures, and jolts of personality.

Ethics of Style
The award for Toronto's resident minimalist blogger goes to Jenn McNaughton, whose blog Ethics of Style embodies an everlasting chicness with a hint of Mia Wallace's dark beauty. McNaughton's outfit posts reveal her ability to teeter between the worlds of professionalism and staunch personal expression.

Random Acts of Pastel
Part fashion blogger, part creative PR girl, Alyssa Garrison's pastel-obsessed blog is 100% worth your internet attention. She's most often pictured in light and bright colours (including a healthy dose of pink), sugary-sweet girlish ensembles, and anything that sparkles. She's a great go-to if you're looking for more information on fun, local fashion and beauty gems like FieldguidedCoco's Frosting Shack, and Province Apothecary.

Dainty Girl
Dainty Girl was created by Nicole Wilson, whose love for dresses and general girly fashion has been perfected on her blog. She's more likely seen exuding lush femininity with a hint of elegance than anything else and has become a strong voice in Toronto's fashion community, having garnered attention from big home-bred fashion publications like ELLE and Marie Claire.

Alexander Liang
If you ever been to a fashion event in Toronto and seen the flash of a man's perfectly coiffed golden blonde head, you've likely spotted Alexander Liang. As the editor-in-chief of KENTON magazine, Liang is tapped into the fashion world 24/7. His personal fashion blog features shots of his style - a sort of Hamptons-meets-downtown look - taken in varying locations around the world.

The Weekenders
Angelic Vendette of The Weekenders may secretly be a model, but for now, she's another beloved Toronto-based fashion blogger who just happens to be beautiful. Her eclectic and luxurious style relies on the influence of her travels, which makes the title of her blog very fitting: sometimes, our fashion identities revolve around how we choose to spend our weekends.

Style Blog by Nelia Belkova 
Nelia Belkova's outfit posts showcase her affinity for brightly coloured and on-trend items. What makes her blog unique is that each outfit appears to be perfect for the office and a weekend brunch date. Belkova's inclusion of fashion news stories, travel pieces, and beauty tips balances the blog out by being as helpful as it is fun to read.

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Photo-sharing service Instagram has launched a new app that will allow users to combine several photos into one.

Called Layout from Instagram, the app enables users to select up to three photos at once and combine them into a single image in a range of layouts. The image-based social network was bought by Facebook in 2012 for one billion US dollars (£669m). As of late 2014, the app had 300 million active users - more than micro-blogging site Twitter.

The new app allows photos to be stitched together in either vertical or horizontal columns. Chosen images can also be flipped upside down or inverted to create the desired effect. Once happy with the result it can be posted to either Instagram or Facebook.

Though there is already a wave of unofficial apps that allow users to create collages of photos to post within the app, this is the first time the service has created such an application to be used natively.

There is also an in-app Photo Booth to capture images while the app is open that can then be used in posts.

Layout is currently only available on Apple's iOS App Store, but Instagram confirmed it would also become available on Android's Google Play store in the "coming months".

In the blog post announcing the launch, Instagram said: "Today we're announcing Layout from Instagram, a new app that lets you easily combine multiple photos into a single image. It's fun, it's simple and it gives you a new way to flex your creativity.

"From imagining mirrored landscapes to sharing multiple moments from an entire adventure, we've seen these kinds of visual storytelling happening on Instagram and we're inspired by it. With Layout, it's easier than ever to unlock your creativity - and we can't wait to see what you'll make next."

Instagram is one is several social apps bought out by Facebook in recent years; the Mark Zuckerberg-founded firm also purchased instant messaging service WhatsApp Messenger last year for 19 billion US dollars (£12.7bn).

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